on the one hand, to consider their work as much less relevant and, on the other, to not fully trust them and their potential to understand usa phone list the world in which companies and their consumers are moving is going. The digital revolution has caught them, in a certain way, with the step changed. The movements of recent months, with aggressive declarations by large multinationals or movements at the top of the large agencies, have shown more than ever the crisis of the model. Agencies, as we know them, are in a very complicated and complex moment. But what will usa phone list when this moment is over? Will agencies disappear from the marketing landscape or do they simply have to be able to find a new voice and new positions? That is what they point out in a column in The Drum , in which they speculate on what the agencies of tomorrow will be like and what will be the characteristics that mark them and their work. The Future of Radical Transparency Is Coming Given what is marking the present and given what has marked the immediate past, transparency has become one of those issues that quite recurrently obsesses and worries the different players in the industry.
And this concern will have a direct effect on the design of the agency of the future. Since your clients are fed up with the problems they have had to deal with in the past, problems marked by a lack of real transparency, they will usa phone list more transparency in the future. The agencies of the near future will already take it for granted that this is what usa phone list they have to do usa phone list will introduce it almost so to speak organically. Technology will be what makes the difference Technology has become one of the crucial elements of the advertising industry and also one of the elements that has been the main reason for the problems that have weighed down agencies. If programmatic advertising technology hadn't come into the game, for example, it wouldn't have caused agency clients to become obsessed with speed and start building their own dedicated teams within the company.
But technology can also be one of the elements of value for agencies in the future, the one that makes them stand out from the competition and what can make them unique allies if they know how to play their cards right. They have to use technology to solve problems, to add value and to become unique allies. The potential of what can be usa phone list will be the other highlighted element This use of technology - and its potential as a differentiating element - is very important, usa phone list the final results should not be forgotten in this equation. Agencies have to be able to demonstrate their strength, their ability to work. It's not just about having the ctech tools, but what the agency can do with those tech tools. What matters is what works for the client in question On the other hand, the relationship between agencies and their clients is going to have to become much more specific and much more personal than ever.